Randburg, JHB · Serving all of South Africa
CRO · South Africa

Get More Leads From the Traffic You Already Have

Most SA businesses double their ad budget before they fix their landing page. We do the opposite — find the leaks in your existing site, plug them with data, and quietly double your enquiries without spending an extra Rand on traffic.

Heatmaps & recordings
A/B testing
UX research
Conversion lifts
Conversion optimization analytics dashboard for South African business
80+
SA businesses served
R12M+
Client revenue tracked
<2s
Average load time
4hr
WhatsApp reply window
The service

More traffic is the expensive answer. Better conversion is the smart one.

Most SA business owners think their problem is traffic — they need more visitors. Often, the real problem is that 96 out of every 100 visitors leave without doing anything. Fixing that is dramatically cheaper than buying more visitors.

We use heatmaps, session recordings, exit surveys and proper A/B tests to find exactly where your visitors are dropping off — then we redesign those moments. Hero sections, lead forms, pricing tables, checkouts.

It's slower than running an ad campaign. But the gains are permanent — and they make every other marketing Rand work harder forever.

Talk to a real person on WhatsApp
Conversion optimization analytics dashboard for South African business
Based in
Randburg, Johannesburg
Working with clients across SA
Who this is for

Built for South African businesses ready to grow.

Heavy paid ad spenders

Anyone burning meaningful budget on Google or Meta and tired of the cost-per-lead.

E-commerce stores

Stores with traffic but a checkout abandonment problem (it's almost always the checkout).

Lead-gen sites

Service businesses where 'enquiry form submissions' is the metric that pays the bills.

SaaS & digital products

Free trial signup, demo request and pricing page optimisation.

Sites with stale conversion rates

If your conversion rate hasn't moved in 12 months, there's leverage waiting.

Founders who trust data

Owners who'd rather A/B test their hero than argue about it in a boardroom.

The outcomes

Real business outcomes — not just a pretty website.

Every benefit below is something we measure and report back to you. No vanity metrics.

Higher conversion rate

Same traffic, more leads/sales/signups. Usually 25–80% lifts in the first 90 days.

Heatmaps & recordings

Watch real SA visitors interact with your site. Spot dead clicks and confused journeys.

A/B testing

Headline, CTA, hero, pricing and form variants tested with real traffic and statistical rigour.

Funnel analysis

GA4 funnels, drop-off tracking and friction mapping across every conversion path.

Form & checkout work

Where most SA conversions die. We rebuild forms and checkouts to convert.

Monthly reporting

Plain-English report showing tests run, results, lift and what we're testing next.

How we work

A clear, predictable process — from first WhatsApp to launch.

We've stripped out the agency theatre. You'll always know what's happening, what's next, and what we need from you.

01
Diagnostic audit

Heatmaps, recordings, funnels and a manual UX review. Identify your top 5 conversion leaks.

02
Hypothesis & priority

Each leak gets a hypothesis and a priority score (impact × confidence × ease).

03
Build experiments

Design and develop test variants — new headlines, redesigned forms, checkout flows.

04
Run A/B tests

2–4 week tests with proper statistical significance. No 'it looks better' guesses.

05
Implement winners

Roll the winning variant out as the new control. Document the lift.

06
Repeat monthly

Stack 3–5 winning tests per quarter. Compounding conversion lift across the year.

Investment

Transparent ZAR pricing. No hidden fees.

50% upfront No hidden fees WhatsApp support Fast turnaround
CRO Audit
From
R5,500
  • Heatmaps + recordings setup
  • Funnel analysis
  • Top 10 conversion leaks
  • Prioritised fix list
  • 60-min walkthrough
Most popular
CRO Sprint
From
R8,500/mo
  • Audit + 2 A/B tests/mo
  • Test design & dev
  • Monthly reporting
  • GA4 + Hotjar setup
  • Strategy calls
CRO Engine
From
R18,000/mo
  • 4–6 tests per month
  • Custom UX research
  • User interviews
  • Form & checkout rebuilds
  • Weekly check-ins
Why owners switch to us

Typical SA agency vs. working with Amandla.

Typical agency experience
  • 3–6 month build, mostly silence
  • Vague pricing, scope creep invoices
  • Pretty design, no SEO or speed work
  • Hand-off PDF, then crickets
  • Email-only, replies take days
The Amandla way
  • Launch in 7–28 days, weekly check-ins
  • Fixed ZAR quote signed before we start
  • 90+ PageSpeed and SEO baked into every build
  • Loom training videos + 30 days free fixes
  • WhatsApp-first support, replies in <4 hours
Industries we serve

Trusted across South Africa's most competitive sectors.

From Joburg corporates to small Karoo workshops — same craft, scaled to your goals.

E-commerceB2B SaaSLead GenerationCoaches & ConsultantsReal EstateInsuranceFinancial ServicesHealth & WellnessEducationBooking-based Services

"We had three quotes from bigger Joburg agencies — Amandla was the only one that asked about our customers before our brand. Site went live in 18 days and we booked five new clients in the first week."

T
Thabo M.
Owner, Sandton Property Services
Recent results

What this looks like for real SA businesses.

Numbers reported by clients in the 90 days after launch. Names abbreviated for privacy.

JHB SaaS Startup
+62% trial signups

Rewrote hero, simplified signup form from 6 fields to 2, added social proof. Trial conv up 62%.

Cape Town E-com
Checkout +47%

Rebuilt 3-step checkout into 1-page with PayFast saved cards. Checkout completion up 47%.

Pretoria B2B Lead Gen
R140 → R72 CPL

Same ad spend, redesigned landing pages and forms. Cost-per-lead halved over 4 months.

FAQ

Questions South African business owners actually ask.

Can't find your answer? WhatsApp us — we usually reply in under 4 hours.

Ask on WhatsApp
CRO is the structured process of getting more leads, sales or signups from the traffic you already have. Instead of buying more visitors, you make a higher percentage of existing visitors take action. For most SA SMEs, doubling conversion rate is far cheaper than doubling traffic.
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Let's build the website your business deserves.

Free 20-minute strategy call with a senior designer — not a salesperson. We'll tell you honestly whether we can help, and what it would cost.

4hrs
Reply time
100%
SA-based team
0
Long contracts

Get a free quote

Takes under a minute. We reply on WhatsApp or email — your choice.

We reply within 4 business hours · Mon–Fri · 08h30 – 17h30 SAST